Roger Smith
Senior Loan Advisor
PH (510) 339-4300 X106
FX (855) 842-2308
CalBRE# 01323058
NMLS# 287407



  • 30+ Years Crocker Highlands Resident
  • Native San Franciscan
  • Graduated University of San Francisco – Bachelor of Science in Marketing
  • 40+ Years Business Career in San Francisco Bay Area
  • Past experience includes sales and marketing for Nike and S.F. Giants.

Vision Statement
My promise to each and every client is honest, straight forward communication. I provide personal, ethical service to every client. I take time to describe each product and ultimately determine what’s right for each individual. My business is built from referrals from satisfied, loyal past customers.

As a lifelong native of the Bay Area my business is based in our community. I am committed to making it a better place to live. To that end I am involved on a volunteer basis in several community based non-profit organizations. I have been involved in youth sports, mentoring and coaching for over 40 years.

“I have known Roger for more than 5 years now. Roger is more than just a mortgage broker, he is a friend. Roger is a person who listens to the needs of his clients and uses his experience and knowledge of the marketplace to obtain excellent results. He is a consummate professional and has his hand in every transaction making sure that he provides excellent service with uncompromising integrity.”
– Lori Endo – Title Officer – Old Republic Title

“Roger has now refinanced for my family members and me at least six times and each time he delivered excellent service. During the last refinance, with interest rates inching up, I was sure he wouldn’t be able to hold my rate until close. However, I know his word is rock solid and he delivered what he promised.”
– Nina Leslie – Oakland

“Roger kept us fully informed and we always felt that he was watching out for us in all respects. He delivered exactly what he promised, when he promised it. We felt supported throughout the process. In something as important as our home mortgage, it was good to know that he was there.”
– Arthur Levy, Attorney-At-Law – San Francisco

“Regardless of new technology, real estate sales, and the financing component in particular, remains an extremely personal business. Clients at all income levels expect individual attention and service that is responsive, informative and proactive. Roger Smith has consistently exceeded the high standards of service that I set in meeting my clients” goals. His commitment to making the loan process as convenient, understandable and streamlined as possible for my clients had made my job tremendously simpler.”
– Tom Cooke, Realtor – Coldwell Banker, San Francisco